World Shopper has been launching innovative social-media content since 2009.
The idea behind these concepts is always to create a relationship with the public and soft-selling new cars and new technologies through stories published on social-media.
Recently, these projects are mostly dedicated to electric vehicles and its aim is supporting users in a progressive transition to electric mobility.
The idea behind these concepts is always to create a relationship with the public and soft-selling new cars and new technologies through stories published on social-media.
Recently, these projects are mostly dedicated to electric vehicles and its aim is supporting users in a progressive transition to electric mobility.
Innovative Content Concepts
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We have developed more than 20 different brand and product activation sessions based on the "RoadTrip" concept and published in real-time in Social-Media. We have visited car museums, car factories, drove in race-tracks or established records. The itineraries have crossed borders all around Europe.
Longer RoadTrips like the "Electric Mission" also focus on research and exploring new technologies, that ultimately will be part of the "2025 Automotive 360º Vision", the World Shopper study about the future of automotive.
A new type of social-media content, introduced in 2020, is the project "Viver Elétrico"/ "Living Electric". This is a long-term experience with different models and brands and addresses practical issues of electric vehicles use in real live conditions. World Shopper is collaborating with several car brands in this project.
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