Throughout the year, our analysts travel the world searching for new ideas at the most relevant events, from motorshows to automotive and technology conferences.
Scientists, automotive managers, mobility experts, entrepreneurs and investors are regularly interviewed to complement thousands of hours of online research. Social-media is used to build relationships with relevant specialists in different areas and different countries. Mystery Shopping is used to better understand new service concepts.
The aim is to obtain an unbiased and global analysis that considers from the most out-of-the box perspectives to the most conservative ones.
"2025 Automotive 360 Vision" analysts test innovations to better understand their impact in the Customer experience and in the business.
Take a look here to one of our latest RoadTrips testing an Electric Vehicle during more than 4.000 km.
Four disruptive trends
The "2025 Automotive 360 Vision" study analyses the impact of these disruptive trends in the way users will consume vehicles and on how the industry will produce, sell and service mobility devices.